What Bounce Rate Means to Your Advertising

If your bounce rate is unreasonably high, you’re paying for clicks that are never ever going to convert. If you have 0 probability of obtaining a conversion, this is a complete and utter waste of your money for a big portion of your traffic.

The blue line represents the total amount of traffic.  The orange line represents the bounce rate.  The yellow area between the orange & blue line is the only traffic you have that’s sticking around long enough to do any thing like fill out a form or make a purchase.



~ by morrighu on October 9, 2014.

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